A Shining Example of Holiday Spirit
(for Applebee’s, Inc.) Draped with more than 28,000 lights, the Applebee’s in Roseville, MI shines out as a beacon of the season among local businesses… and brings in holiday traffic as well. Trey Crim, Applebee’s Area Director in Michigan, issued a holiday challenge for his general managers: Decorate their Applebee’s restaurants more than they ever had before. “I want the class of Martha Stewart combined with the...
Applebee’s Salutes Neighborhood Soldier
(for Applebee’s, Inc.) When Rich Westcot, general manager, St. John’s Applebee’s, first saw the Applebee’s Wall of Honor poster saluting neighborhood heroes for Veterans Day, he was moved by the powerful message it was sending to veterans and active duty military. But he also felt concerned. “The poster was too important a statement for it just to wind up in a closet somewhere after Veterans Day.” Then the...
Applebee’s Yard Cards Aim to Win Football Fans
(for Applebee’s, Inc.) A winning addition to the Applebee’s football season strategy, the new Yard Cards offer guests the opportunity to be instant winners of NFL gear and rack up yards (points) to purchase NFL merchandise. In partnership with MillersCoors, the new Yard Card promotion is positioned to drive beer sales and guest visits at Applebee’s this football season. How Yard Cards Work to Build Frequency A Yard Card is...
Late Night Crowd Heads to Applebee’s
(for Applebee’s, Inc. ) Applebee’s is starting to change how America thinks about Late Night by opening its doors for guests looking for food, drinks, friends and fun at the end of the day. In the Fall of 2009, Applebee’s saw an opportunity to broaden its national reputation as primarily a great restaurant for family meals, by reaching out to the late night crowd looking for a fun place to relax with friends. Through...
GeoWorlds
(for the Kauffman Foundation at http://www.kauffman.org/education/geoworlds.aspx) Virtual World Teaches Real Science GeoWorlds is an innovative new learning tool that teaches urban students about Earth Sciences by immersing them in a virtual world resembling the Cambrian, Permian, Cretaceous, or Eocene age. This collaborative learning environment, built in the online world of Second Life and funded by the Kauffman Foundation, gives...
Immune Attack
(for the Kauffman Foundation at http://www.kauffman.org/education/immune-attack.aspx ) An Adventure Inside the Human Body To learn science, high school students are entering an alien world — the human circulatory system. Funded by the Kauffman Foundation, Immune Attack is an educational 3-D video game that teaches the basic concepts of immunology in an exciting way that engages the students interest. Designed by the Federation of...
