Browsing all articles in Corporate Communications
A Shining Example of Holiday Spirit
(for Applebee’s, Inc.) Draped with more than 28,000 lights, the Applebee’s in Roseville, MI shines out as a beacon of the season among local businesses… and brings in holiday traffic as well. Trey Crim, Applebee’s Area Director in Michigan, issued a holiday challenge for his general managers: Decorate their Applebee’s restaurants more than they ever [...]
Applebee’s Salutes Neighborhood Soldier
(for Applebee’s, Inc.) When Rich Westcot, general manager, St. John’s Applebee’s, first saw the Applebee’s Wall of Honor poster saluting neighborhood heroes for Veterans Day, he was moved by the powerful message it was sending to veterans and active duty military. But he also felt concerned. “The poster was too important a statement for it [...]
Applebee’s Yard Cards Aim to Win Football Fans
(for Applebee’s, Inc.) A winning addition to the Applebee’s football season strategy, the new Yard Cards offer guests the opportunity to be instant winners of NFL gear and rack up yards (points) to purchase NFL merchandise. In partnership with MillersCoors, the new Yard Card promotion is positioned to drive beer sales and guest visits at [...]
Late Night Crowd Heads to Applebee’s
(for Applebee’s, Inc. ) Applebee’s is starting to change how America thinks about Late Night by opening its doors for guests looking for food, drinks, friends and fun at the end of the day. In the Fall of 2009, Applebee’s saw an opportunity to broaden its national reputation as primarily a great restaurant for family [...]
GeoWorlds
(for the Kauffman Foundation at http://www.kauffman.org/education/geoworlds.aspx) Virtual World Teaches Real Science GeoWorlds is an innovative new learning tool that teaches urban students about Earth Sciences by immersing them in a virtual world resembling the Cambrian, Permian, Cretaceous, or Eocene age. This collaborative learning environment, built in the online world of Second Life and funded by [...]
Immune Attack
(for the Kauffman Foundation at http://www.kauffman.org/education/immune-attack.aspx ) An Adventure Inside the Human Body To learn science, high school students are entering an alien world — the human circulatory system. Funded by the Kauffman Foundation, Immune Attack is an educational 3-D video game that teaches the basic concepts of immunology in an exciting way that engages [...]
Product Champion Makes Clients For Life
(for H&R Block) April 2, 2007 – For product champion Julie Amore, Newark, Ohio, it’s all about spreading the word about H&R Block’s products. “I want to get the word out,” she says. “I want our tax professionals to understand how great our products are and then how important it is to present the company’s [...]
Headquarters Associate Discovers a New World
(for H&R Block) As Senior Program Director, Elizabeth Stangohr tackles tough complex assignments daily, but as a first-year tax professional in the Raintree, Mo., office last tax season, she admits, “I was out of my comfort zone.” Elizabeth took the challenge to work in the tax office in addition to her “day” job because, “there’s [...]
Art Program Is in the Eye of the Beholder
(for H&R Block) With the new H&R Block Center completed, a program focused on art has been launched: The H&R Block Art Program. “Art Inspiring Innovation” is at the heart of the recently incorporated program. More than 200 sculptures, painting, and glass pieces reside in the lobby and work spaces throughout the 18-story building. Much [...]
