I hear it from website owners all the time: “I’ve got my new website up. I need to drive traffic to it through SEO/social media/Adwords (fill in the blank). What do I do?”
The first thing you need to do is to NOT market your website — not yet, at least.
Not until you take a hard look at your website through the eyes of a visitor coming in from one of those external traffic sources. What signs and signals do you have in place to help those visitors?
Color, so important to websites, is controlled by hexadecimal codes. These codes can be mystifying and even daunting when you first see them. But just like the paint store uses a recipe of colors to mix the exact shade of paint you want to paint the living room, computers need to know the recipe for the color you want on your website.
Don’t abandon visitors who get to your website through a bad link or error — if you guide them in a friendly, helpful way, you can get them where they want to go while rescuing their opinion of you.
Common wisdom would make one think that a two-step form would have higher abandon rate than a one-step form. Here’s how we changed a form to increase conversion.
One page website design has become very popular and can be very tempting for businesses that want to present a lot of content on the home page.
However, one page websites present a unique problem with Google Analytics.
